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Role
UX Designer
Art Direction
Web Developer
End to end Concept & Design
Year
2023
Client
Adrian T
Status
Completed
Backstory
Adrian is a passionate health advocate and fitness expert who brings high energy and a diverse experience to his business.
From coast to coast, he's made a positive impact in the lives of others. He needed a website that communicated his no nonsense approach to empowering his clients to reach their goals.
Workflow
Deciding on site layout and which services and content to include were hurdles to overcome but Adrian quickly sent clear feedback and uploaded content which sped the process along.
We collaborated to create a sitemap and information architecture for the flow of the site.
Reimagining value
We collaborated in Figma to review moodboards and Notion to build out the content and Somacise's service packages.
Early design exploration
Design Goal
Matching Adrian's energy and providing a clear path for users to reach out and get their workouts scheduled were the main goals while bringing in new Somacise clients was a secondary goal.
Human Impact
This project was fulfilling and is still helping the client meet their business goals by improving lives through fitness.
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Daily UI Challenges
Completing daily design prompts to encourage focused growth and consistency.
