Back to my work
Role
AI generation
Art Direction
Product Design
End to end Concept & Design
Year
2023
Client
Passion Project
Status
Ever Evolving
Backstory
Years ago, I read that ancient people groups used animal hide, sticks, and moss to craft snow boots. That concept got reimagined with the help of AI generation.
I liked the images that Midjourney generated the most and worked to refine them before landing on something that felt equally synthetic and natural.
The Prompt
Midjourney Prompt:
trail running shoe made of sticks and bones and antlers, rubber ripples, product photography, studio lighting, hiking boot, pacific northwest forest, octane render,
Reimagining value
Early design exploration
Product Design
With moodboards, logo, and products available I focused on the user journey, especially the mobile experience.
AI Impact
This project opened my eyes to what AI generation can do and allowed me to dream up an entirely new product. For next steps I intend to make the mobile experience fully functional and reach out to investors to have a prototype boot created.
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